Muskoka Community Foundation
Since 2007, the Muskoka Community Foundation has connected donors with Muskoka-based charities and nonprofits that align with their passions.
We began working with the Foundation in 2021 to help increase social media engagement and awareness about its many local initiatives. We developed clean, professional templates for a cohesive identity. We then worked with the Executive Director and Board volunteers to create themed campaigns to feature the Foundation’s grant contributions and community projects.
In November 2021, we helped the Muskoka Community Foundation launch its first-ever Giving Tuesday campaign. Our goal was to make it easy for donors to select funds connected with their interests. To do this, we developed a marketing campaign that grouped funds according to 5 categories: mental health, reconciliation, education, women in sports, and community outreach. We promoted the campaign through email and social media, resulting in $12,000 in donations.
We are now working with the Foundation to strengthen its relationship with donors. Our communications strategy includes personalized donor outreach through segmented email newsletters. We also refreshed the 2023 Annual Report to show the impact when giving through the Foundation.
